1.1+Fast+Food


 * __McDonalds Glocalisation:__**

__Describe the changes taking place__ -There is a spread of McDonalds resataurants around the world, inlcuding China. -Changing the atmosphere of the restaurants - designer chairs instead of bolted down plastic chairs, dark leather upholstery, internet access, rental iPods - depending on the country to suit demands of local populations. -Trying to make the food healthier in response to concerns of the public. -Making the menu more local to each country McDonald's in located in. For example: McDonald's restaurants in Britain have started to serve porridge for breakfast. Portugal McDonald's offer soup. French McDonald's offer burgers with French cheeses.

__Explain the main forces generating this change__ Large TNCs whose aim is to exapand their market and compete against others Global advertising and branding allows them to spread their message After the European sale slump in 1990: Concerns about obesity and annoyance at unappealing décor and grumpy employees urged them to make changes. These changes caused sales to increase on an average of 4.5 percent at the upgraded restaurants in France.

__ To what extent does this change reduce cultural diversity? __ Having McDonalds everywhere makes us all the same however the different menus differ which makes us different. Multi national companies want to spread their product but they want to adapt their menus to local tastes. There is a reduction of cultural diversity. There are a lot of followers such as Quick that follow the same idea of having new menus that adapt to local tastes. This might reduce more traditional options.

__Evaluate the benefits and problems created by this change:__ Benefits: Problems: __Questions to think about:__ To what extent do people feel obliged to eat in this places? Is it presented as modern/trendy? Does advertising make people want to eat in fast food places vs. a healthy meal?
 * More food options
 * Something new and exciting for people who are just introduced to the products (For example in when small towns that usually only eat local foods are introduced to McDonald's food it is exciting)
 * Competing with local businesses - they might close
 * Encourage unhealthy eating (China they don't eat a lot of meat until fast food etc)
 * People's cultural habits change

** Fast Food in China ** o McDonalds o Yum § KFC § Pizza hut · In 2005 burger king opened · KFC has more than 2,200 outlets in China · McDonalds has 950 · Adapting menus to local culture o But, main trade marks in these places are whoppers and Big Macs both of which have beef. Most Chinese people would prefer chicken o KFC and McDonalds both have adapted to the changing preferences where as Burger King has not ·  ·  Money - expanding market o The big companies are taking over to rise above the others
 * Describe the changes taking place **
 * Explain the main forces generating this change **

· o  McDonnalds, Pizza Hut and KFC have all adapted their menus to fit the culture of china § They are offering pumpkin porridge, deep fried twisted doe sticks o Burger King is not changing · People adapting o In addition to changing to fast food menu the chains are trying to change the people. o They want them to eat their trademark beef even tho it is against the Chinese culture, they are advertsiing that beef is a healthy food to persuade people to eat it  o
 * To what extent does this change reduce cultural diversity? **