1.7+TNCs

//note: that this page should focus on the ways TNCs affect cultural integration, rather than economic impacts//

__Examples of cultural adoption (where the new group or country takes on the ideas and habits of others)__ Spread of a sport around the world such as basketball H&M clothing - spread around the world. Hollywood films/Disney Celebrating Halloween in Belgium: people have seen it on films and TNCs promote the accessories in shops.

American comedy (movies, TV shows, etc) - E.g. Simpsons, Friends

__Examples of cultural integration (where the new group or country takes on the ideas and habits but adapts them to fit their existing culture, creating a hybrid/mix)__

Aesthetical ideas - E.g. ideal body, body shape, looks, hairstyle. People aspire to 'western' model i.e. pale skin, round eyes, slim.

Clothes - If you go to a Zara in America, it is different than a Zara in Europe. Adapt to style.

Automobile Industry: In America, commericals for cars usually emphasize the size of the vehicle whereas in Europe, where the roads are smaller and parking is not always available, the cars are generally smaller and more compact.

__Overall, to what extent do the benefits of change outweigh the negatives? (in terms of culture - diversity, authenticity etc)__ It makes people more the same, beacuse people develop the same kind of interest and the same kind of taste in clothing, in tv shows, in sports. Interests in the same sports make people have the same interest and have a common thing to talk about all around the world.